Bucks name Uline as new jersey patch partner

The Milwaukee Bucks have a new jersey patch sponsor for the 2026-27 season.

Milwaukee announced a multi-year partnership with Uline that will put the Wisconsin-based company's logo on the front left shoulder of Bucks game jerseys. Uline will also appear on the team's practice jerseys, in-arena signage, digital content and other branding inside Fiserv Forum.

The deal expands a relationship that began in 2013. Uline, a shipping, industrial and packaging supplier based in Wisconsin, now becomes the Bucks' official jersey patch partner after Motorola previously held that space on the uniform.

Matt Pazaras, the Bucks' chief business development and strategy officer, framed the agreement around local roots and business alignment. The team said the partnership gives both sides a way to represent Wisconsin on a larger stage, with the patch becoming visible once Milwaukee opens its preseason schedule.

The first planned on-court appearance is Oct. 5, when the Bucks face the Minnesota Timberwolves at Fiserv Forum in preseason play. That gives Milwaukee a quick runway before the patch becomes part of the regular-season look.

There is also a reaction angle. The announcement drew immediate pushback from some fans because of Uline's political profile and the public positions associated with the company's ownership. That does not change the basketball terms of the deal, but it does make the sponsorship more controversial than a standard patch announcement.

For the Bucks, the business move is clear. Jersey patch deals are now part of the NBA revenue map, and Milwaukee is using a regional corporate partner with an existing relationship. The harder part will be selling the look, and the sponsor, to a fan base that noticed the announcement right away in public.